Logo concepts
Three directions for the Real Price Tag mark, all built in the soft-fintech palette to match the new site. Each shown at favicon scale (16/32px), app-icon scale (64/128/256px), and in context against light + dark backgrounds.
Pastel price tag
A direct evolution of the existing dark icon — same recognizable price-tag silhouette and tilt, but in coral on cream with a lavender hanging string. Most familiar; least risky. Reads as the same brand from a glance, just relit for the new palette.
The Real Price Tag — Opportunity…
Mint dollar with growth arc
Drops the literal price-tag shape for a modern fintech-app feel. Bold ink "$" on a lavender→mint gradient squircle, with a faint compounding-growth arc rising into a tiny coral arrowhead. Cleanest at small sizes; says "money app" first, "price tag" second.
The Real Price Tag — Opportunity…
Stacked tags — the metaphor
Two overlapping tags in the brand's "lose vs. gain" colors — coral behind, mint in front. The visual metaphor of the calculator itself: what something looks like vs. what it actually costs. Strongest narrative; busiest at favicon scale (the back tag becomes a thin sliver under 32px).
The Real Price Tag — Opportunity…